Geared For Profit

Did you start a small business in a field where you have corporate experience ?

Did you start a small business on the back of a hobby ?

Where is your business plan, and more importantly business model ?

If you setup a small business that is similar to other competitors – you are dead !

How are you going to do signficantly better in order to compete ?

You need to be remarkable (Seth Godin on remarkable) , and Seth’s book (Free Prize Inside).

I see a few people advocating ‘learn your craft’ – and whilst being knowledgeable is good, I think its very DANGEROUS.
– Christopher says in 10 secrets for 10 years – but again – I think a lot of his thoughts take you perilously too close to competing head-to-head
– this is also echoed by Malcolm Gladwell
– the worst advice I have ever heard – is to be a ‘challenger brand’ – which means you are competing head-to-head

Don’t start a business the same as someone else ….. life is just too short to spend competing doing the same thing as someone else.

Do you have the worst ever small business ?