Posts Tagged ‘book’

Free Prize Inside by Seth Godin

Thursday, January 22nd, 2009

This was a fantastic book.

You should read this if you :

– are launching a new product

– are reviewing your marketing of a product – especially on a crowded industry

The basics are:

– differentiation through marketing alone is not enough

– your product must genuinely be different to your competitors. And it needs to STAND OUT

– brainstorming is rubbish – its all about edge thinking

– you need to champion your ideas – although this is less relevant if you own your own business

The book details an innovation system about edges

– take your thinking and product to the extreme edge

– make it invisible, or outrageous, or obscene, or quiet. It has a very useful list of starting ideas.