web2 and relevance to current businesses

September 25th, 2009 byScott Farrell

Had dinner with a friend and her CEO.

The idea was to discuss web 2.0

Now the CEO was only vaguely interested, and she noted her board was less interested.

Their current site is a poor web 1 site , about 8 pages, most of the good content crammed onto 1 page (so poor SEO).

They do bi yearly PDF newsletter.

They aren’t a mega organisation.

The value of web2 to them, is difficult. I came down to a few reasons :

1. it needs to fit your company. web1 fits traditional business with large budgets for marketing and media buys

2. web2 fits better where you have time to grow, and community fits better

They keep asking on how they control the whole web2, and how they sell to the web2 people.

So I guess they want the web2 traffic, and just abuse them the old and traditional methods.

The marketing manager, my friend, started to get on board. I don’t think the CEO gives 2 hoots.

We also discussed how web2 dis intermediates a lot of groups , including:

– ad agencies
– media buys
– web site builders, and content maintainers
– marketers in general

the idea is you get closer to your customer, spend more of your focus on your customers, and less time/money/effort on marketing/advertising/interupting.

I guess long term, its about building trust, respect and value, as opposed to spending money and abusing.

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