Thanks for your return patronage. I am interested in your feedback and ideas. Just click add comment at the bottom. Or email me directly, sfarrell@icconsulting.com.au
Greater Union is doing some sort of rebranding, to eventcinemas. OK, that might be a legit strategy, but get it right.
Look at this hideous popup on their home page. It is trying to tell their customers they are changing their brand. But they use internal marketing lingo “GU / BCC” which stands for Greater Union, Birch Carroll and Coyle. But the initials dont mean anything to the consumer.
Then we you try to book, and it fails, as you are forced to use a promotional code. It doesn’t accept the booking without a promo code. I didnt have one, so I couldn’t book.
Then my booking session must be completed in 10 minutes, or they boot you from the site. It even looses your cinema, and movies selection. Which is bad, as the navigation of the site is poor and slow to start with. In the mid nineties I remember FlightCentre having trouble storing enough session details in RAM, but surely that isnt a problem for cinema ticketing, as its limited by seats anyway. It seems ludicrous to bump you after 10 minutes, if you transaction is half 
complete, and you had to run to the loo, answer the phone, deal with the kids, the microwaved beeped, etc etc. Why bump a customer if they couldnt give you their full attention. I cant for the life of me understand a marketing reason for this. Its not even 10 minutes of idle time, its 10 minutes trying to use the silly system.
Then there is gold class. They only allow you to book even numbers of tickets. I was trying to book in to see a movie with 2 of my brothers, you can book, 1,2 or 4 tickets, no 3. When we arrived at the cinema, they knew about it, and suggested buy 1, and then return to buy another 2. Not only is this painful , and wastes the customers time, we might not even get seated together.
What a total disaster of a site.
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