Seth is someone you ought to listen to.
Here is an easy and fun to watch video as an intro to his ideas.
This video introduces you to:
– old companies sell average products to average people, and use a lot of TV advertising. Seth says this is dead
– we are in an economy of idea spreading, or idea diffusion. Make something remarkable, and get WOM (word of mouth) to spread the idea
– be remarkable. Good or very good isn’t enough – be remarkable
Seth is listed in the top 50 business thinkers, runs a blog, and authored a lot of books.
You will find Seth slowly moves you along in your ability to innovate.
He has a quality that slowly convinces you of news ways to think/look/understand Before you know it, you will be innovating too.
My Take
Idea Diffusion for me brings together a few concepts:
– Malcolm Gladwell’s tipping point – talks about different sorts of people – connector/maven/salesman. Whilst Seth doesn’t differentiate between these types of people, he still makes the point – ‘telling the right person, and hopefully that person will tell/convince their friends’.
– word of mouth (WOM) advertising is a cheap and effective marketing strategy – when done well. Seth says – be remarkable – you will get WOM.
– web 2.0 and social networking on the internet has changed a lot of people’s lives. This can be explained similarly to WOM and idea diffusion.
I like the juncture between remarkable, WOM marketing, web 2.0 communities, and an ecommerce site. If you can get this happening, then you have unlimited free marketing. You have also dramaticly reduce your costs, as you no longer pay for advertising, or sales or channel commissions. You effectively disintermediate all sales/marketing costs from your business, and have unlimited scaling of your marketing for free.
Tags: Add new tag, disintermediation, ecommerce, idea diffusion, innovation, Malcolm Gladwell, marketing, remarkable, Seth Godin, web 2.0, word of mouth
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